The New Era of Connected TV: Shifting the Landscape of Digital Advertising By 2024, over 87% of U.S....
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1. Introduction – The Cord-Cutting Shock That Changed Measurement Forever 2. The CTV Boom in Numbers...
1. Introduction – The Silent Saboteur in Every Stream 2. The Real Cost of Latency in Streaming Ads 3...
Fact: The average digital viewer decides whether to skip or stay with a video ad in only 1.7 seconds...
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